Competitor Analysis: From Business Level Strategy to Organisational Structures

Discover how to implement successful corporate level strategy and robust organisational structures through competitive analysis.

An Introduction to Macro


2 weeks

Weekly study

5 hours



Explore competitor analysis and enhance your decision-making skills

What is competitor analysis, and how can it help businesses outperform their rivals? Understanding your competition is vital to surpassing them. This two-week, 360-degree course will explain how.

Competitive analysis can be defined as identifying a businesses major rivals and researching their products, sales, and marketing strategies. The right competitive analysis framework and tools can play a major part in planning your future business strategies and decision-making.

Explore the different types of organisational structures

In this course, you’ll have the opportunity to get to grips with understanding organisational goals and values, and why it’s important to think of your competitors as stakeholders. You’ll also explore the different types of organisational structures, such as the ‘lean pyramid’.

Use competitor analysis tools such as stakeholder mapping

Find out how you can easily perform competitive analysis by using the right tools. Although many tools target a particular niche, more generic tools can be used to analyse multiple areas of a competitor and their strategies to give you an overview of their efforts, allowing you to see potential avenues for growth.

Understand business-level strategy and strategic management

Business level strategies provide a way to add value to customers by exploiting a firm’s core competencies. In this course, you’ll examine how such strategies can help a company gain the competitive advantage in the marketplace.


Competitor Analysis: From Business Level Strategy to Organisational Structures​

2 weeks

5 hours per week

Digital certificate when eligible

Introductory level

FutureLearn Programmes

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to…

Who is the course for?

This course is designed for intermediate-level business managers and students to gain more knowledge about strategy and globalisation. This course aims to equip you with the concepts, framework and techniques needed for better environmental scanning.

Who developed the course?

Coventry University

Coventry University’s dynamic, global and transformational reputation can be traced back to 1843 and the Coventry School of Design. A provider of world-class teaching and learning with a focus on research with impact, Coventry pushes the boundaries of what higher education can achieve regionally, nationally and across the world.

Through its links with leading-edge businesses and organisations in a variety of industries internationally, Coventry University’s students enjoy access to opportunities which ensure that their employment prospects and confidence are enhanced by the time they graduate.

Coventry secured 5 QS Stars for Teaching and Online Learning in the QS World University Ranking 2020 and has received No. 1 in the world for Massive Open Online Courses in MoocLab’s World University Ranking 2021.

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