Developing Your Marketing Strategy

4.8 (611 reviews)

870 enrolled on this course

Plan and perfect your marketing strategy to boost the profitability of your business with the University of Adelaide.



4 weeks

Weekly study

1 hours



Master marketing planning and strategy

Thinking ahead and planning effectively is the only way to guarantee your brand hits its mark. On this four-week course from the University of Adelaide, you’ll learn how to build a well-thought-out marketing strategy from the planning phase through to implementation.

Focussing on professional skills and practical case studies, you’ll learn how to reach the right audience with the right marketing tools and channels.

Position yourself and identify your target audience
Week 1 of the course will consider the ‘who’ of marketing. You’ll discuss where your brand sits in the market, and determine which audiences it should be reaching.

You’ll understand the importance of positioning and demographics for any marketing strategy.

Develop your brand essence, voice, and messaging
Once you know who your target audience is, you need to decide how you communicate with them.

Guided by your course leader, you’ll develop your brand essence, tone of voice, and key messages. You’ll learn how to turn those messages into clear and compelling marketing content.

Choose your marketing channels and implement your strategy
In the last week of the course, you’ll put theory into practice and learn how to implement your chosen strategy. You’ll review a range of communication channels and select those best suited to your brand.

You’ll finish the course with a watertight marketing strategy and all the skills you need to implement it in your business.

Developing Your Marketing Strategy

870 enrolled on this course

4 weeks

1 hours per week

Digital certificate when eligible

Introductory level

FutureLearn Programmes

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to…

Who is the course for?

This course is designed for new and seasoned digital marketing professionals who are interested in new training and professional development.

The course will help you position yourself on the job market and take your career to the next level.

Who will you learn with?

David Rawlings

David Rawlings is a marketing professional with 30 years’ in industry. His delivery and teaching style is engaging and accessible, backed by years of workshops, webinars, presentations and lectures.

Who developed the course?

The University of Adelaide

The University of Adelaide is a world-class teaching and research institution. They are committed to developing quality students and lifelong learners who are recognised for their skills, creativity, global outlook and ability to succeed.

As one of Australia’s oldest universities, they have a well-established reputation for excellence and progressive thinking, and are proudly ranked among the top 1% of universities worldwide.

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