Digital Marketing: New Trends and Technologies

4.8 (611 reviews)

64,594 enrolled on this course

Modernise your marketing strategy and stay ahead of the curve by learning about the latest digital trends and technologies.



3 weeks

Weekly study

2 hours



Take your digital marketing skills to the next level.

The tools of digital marketing evolve almost daily. To stay up-to-date and ahead of the curve, marketers need regular training in new trends and technologies.

On this three-week course from the Nottingham Business School, you’ll discover the latest developments shaping digital marketing. From the Gartner Hype Cycle to consumer behaviour and marketing strategy, you’ll master key concepts and gain crucial skills for the future.

Master organisational strategy and consumer behaviour

Marketing is just one piece of the organisational puzzle. To make sure your campaigns are aligned with company strategy, you need to understand all aspects of your organisation, brand, and target audience.

In the second week of the course, you’ll delve into organisational strategy, consumer behaviour, and the readiness and capability framework.

Upskill and take advantage of professional mentoring

Continuing professional development is the only way to stay on top of developments in the field. Led by business experts at Nottingham Business School, this course has been specially designed to provide training and mentoring to help you progress in your digital marketing career.

You’ll finish the course with the tools, skills, and support you need to future-proof your digital marketing strategy.

Digital Marketing: New Trends and Technologies

1,096 enrolled on this course

3 weeks

2 hours per week

Digital certificate when eligible

Introductory level

FutureLearn Programmes

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to…

Who is the course for?

This course is designed for new and seasoned digital marketing professionals who are interested in new training and professional development.

The course will help you position yourself on the job market and take your career to the next level.

Who will you learn with?

Clive Whysall

Clive is the Digital Learning Manager for Nottingham Business School and a Principal Lecturer in Marketing (Digital). Clive’s career spans over 18 years in digital marketing practice.

Who developed the course?

Nottingham Business School

Nottingham Business School (NBS) is part of Nottingham Trent University – the 2023 Times and Sunday Times ‘Modern University of the Year’ and named a ‘University of the Year’ four times out of the last six years. With over 8,000 students, NBS is one of UK’s largest business schools, combining academic excellence with a positive impact on individuals, businesses, and society.

NBS is accredited by EQUIS, the AACSB, and the EFMD BA — all key global quality benchmarks for business schools — as well as the UK’s Small Business Charter. It is also one of only six UK business schools to be backed by the United Nations as a PRME Champion, leading the field in responsible management education.

We are known as ‘the business school for business’, offering students unrivalled worldwide access to our partner organisations and companies. By collaborating with industry, we benchmark and learn from the best in the world, ensuring our courses and research are always at the forefront of positive change. Our expertise and support for business has been recognised by the Small Business Charter scheme, and by many leading professional bodies in business, management and finance.

Whether in support of career progression or change, the NBS partnership with FutureLearn enables learners from across the globe to access our expertise in responsible leadership practice and cutting-edge business knowledge through a modern and innovative approach to world-class business education.

EC x FutureLearn