Success and Failure in Entrepreneurship: Discover the Key to Business Success

4.8 (611 reviews)

64,594 enrolled on this course

Investigate why businesses succeed or fail in a range of entrepreneurial contexts.



2 weeks

Weekly study

5 hours



Evaluate the potential success and failure of your own business opportunity

When launching a startup, what does success look like – and how can you foresee failure?

On this entrepreneurship course, you’ll have the opportunity to find out the reasons why entrepreneurs fail and identify the key characteristics of successful entrepreneurs.

You’ll have the chance to learn how to consider business startup innovation and entrepreneurship in different contextual environments by analysing startup success in different entrepreneurial environments, such as the content of a developing country and transition economies.

You’ll also get the opportunity to evaluate the potential success and failure of your own business opportunity developed in the previous course.

How to learn from failure

If you’re looking at how to start a business, you’ll need to know the importance of failure.

You’ll take an in-depth look at entrepreneurial success and failure, explore business failure statistics and get to understand why startups fail and what failure looks like.

Discover the key to new business success

What’s the single biggest reason that startups succeed? The course will examine this question in detail.

You’ll look at what makes an entrepreneur succeed or fail, consider different business environments and economies, look at case studies and explore the business success and failure grid.

You’ll also ask the fundamental question: is the entrepreneur ultimately responsible for a startup’s success or failure?


Success and Failure in Entrepreneurship: Discover the Key to Business Success

2 weeks

5 hours per week

Digital certificate when eligible

Introductory level

FutureLearn Programmes

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to…

Who is the course for?

This course is designed for anyone interested in applying entrepreneurship principles to their daily lives.

It will be of particular interest to people in business development, recruitment and business management roles looking to take their career to the next level.

Who developed the course?

Coventry University
Coventry University’s dynamic, global and transformational reputation can be traced back to 1843 and the Coventry School of Design. A provider of world-class teaching and learning with a focus on research with impact, Coventry pushes the boundaries of what higher education can achieve regionally, nationally and across the world.

Through its links with leading-edge businesses and organisations in a variety of industries internationally, Coventry University’s students enjoy access to opportunities which ensure that their employment prospects and confidence are enhanced by the time they graduate.

Coventry secured 5 QS Stars for Teaching and Online Learning in the QS World University Ranking 2020 and has received No. 1 in the world for Massive Open Online Courses in MoocLab’s World University Ranking 2021.

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