Strategic Planning: Target Markets and Business Decision-Making

392 enrolled on this course

Explore how to make the right strategic choices for your business and the role of planning in building successful strategies.



2 weeks

Weekly study

5 hours



Explore the importance of strategic planning and decision-making in a business

In such a fast paced world, it’s becoming ever more vital for organisations to put strategic choice at the heart of a business plan.

This two-week course aims to provide you with the tools to make smart strategic choices and improve your decision-making skills within a business context.

Build your understanding of strategic planning

Strategic choices are integral to the successful running of a business, and should be undertaken at a variety of levels. This course will give you access to the knowledge to make plans at all three levels: Corporate level strategy (the foundational questions of what you want to achieve), business level strategy (how you’ll compete), and market level strategy (how to grow your business).

BCG explained: the Boston Consulting Group Matrix

When defining a strategy for your business, the Boston Consulting Group matrix (or BCG matrix) will help with long-term strategic planning. With the BCG matrix, you’ll assess the dynamic environment, considering portfolio and investment growth opportunities and whether to develop or discontinue products.

Conduct in-depth research into strategic leadership and strategic direction

You’ll cover the basics of strategic direction and leadership, competitive dynamics, and how these can help you build an effective senior management team. You’ll also explore how strategic leadership creates value for a business.



Strategic Planning: Target Markets and Business Decision-Making

392 enrolled on this course

2 weeks

5 hours per week

Digital certificate when eligible

Introductory level

FutureLearn Programmes

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to…

Who is the course for?

This course is designed for intermediate-level business managers and students to gain more knowledge about strategy and globalisation. This course aims to equip you with the concepts, framework and techniques needed for better environmental scanning.

Who developed the course?

University of Coventry

Coventry University’s dynamic, global and transformational reputation can be traced back to 1843 and the Coventry School of Design. A provider of world-class teaching and learning with a focus on research with impact, Coventry pushes the boundaries of what higher education can achieve regionally, nationally and across the world.

Through its links with leading-edge businesses and organisations in a variety of industries internationally, Coventry University’s students enjoy access to opportunities which ensure that their employment prospects and confidence are enhanced by the time they graduate.

Coventry secured 5 QS Stars for Teaching and Online Learning in the QS World University Ranking 2020 and has received No. 1 in the world for Massive Open Online Courses in MoocLab’s World University Ranking 2021.

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